Our Story
Born from a love of the ocean and a passion for performance. This is TideRush.
TideRush Surf Co. was born on the sun-soaked shores of Southern California in 2024, founded by a crew of lifelong surfers who were tired of choosing between performance and style.
We believe the best surf gear should disappear when you're in the water — all you should feel is the wave beneath your feet and the salt on your skin. That's why every product we create is obsessively engineered for performance while looking good enough to wear from the beach to the boardwalk.
Our team includes former competitive surfers, materials engineers, and designers who share one thing in common: an unshakeable love for the ocean. We test every product in real conditions — from the mellow point breaks of Malibu to the heavy shore breaks of the North Shore.
Sustainability isn't a marketing buzzword for us — it's a responsibility. We use recycled materials wherever possible, minimize packaging waste, and partner with ocean conservation organizations to protect the waves we ride.
What Drives Us
Performance First
Every product is tested in real surf conditions. If it doesn't perform in overhead waves, it doesn't ship.
Ocean Stewardship
We use recycled materials, minimize waste, and donate 1% of revenue to ocean conservation.
Community Driven
We're built by surfers, for surfers. Our community shapes every product we make.